Objective of the Promotional Committee for Olive and Olive Oil is to increase the efforts directed to the foreign amrkets adn to diversify our export markets as well as implement promotional campaigns for the establishment of the “Turkish Olive and Olive Oil” brand and image. And fort he domestic market, the committee intends to carry out promotional activities which shall improve the consciousnes of the consumers in order to develop the market and increase the consumption. Other objectives of the Committee are to ensure product diversity in accordance with the demands from the world markets and to enhance the market channels, thus applying a sustainable pricing policy. 

• To tell all the world that Anatolia is the motherland of the olive. 
• To ring the Turkish olive and olive oil to a competitive position in the world. 
• To make the Turkish olive and olive oil a world brand. 
• To make the Turkish olive oil whose quality is at the top level be the most preferred one on global basis. 
• To enhance the global market channels. 
• To strengthen the position in the existing markets. 
• To make long-erm plans and bring such plans into being. 
• To make efficient efforts focusing on the targets.
• To increase branded exports and make contributions to the Turkish economy. 
• To make consumers conscious and ensure an increase in consumption in the domestic market. 
• To follow the world markets and enhance the product diversity.